bloodygranuaile: (oh noes)
[personal profile] bloodygranuaile
I kind of didn't want to read Disrupted.

I heard a lot about it because it takes place right around here, so it was getting a lot of press in the regional news; some of the reviews were also getting sent around a certain part of my social circle; namely, the part I developed when I worked at a hip and dysfunctional marketing tech startup in Boston. It was not HubSpot, but many of the things I was seeing in the reviews being sent to me sounded quite familiar.

I was partly curious to read it, but also sort of figured that since I'd already lived through a brief and disastrous tenure at a chic marketing startup, I figured that actually reading the book would mostly just give me unpleasant flashbacks and impede my attempts to let go of the whole thing. I am already pretty bad at letting go of grudges, so I figured I shouldn't actively sabotage myself.

Enter my mom, who, having had two children lose jobs at super trendy Boston-area startups in the space of about a year, ordered the book and read it, apparently to see if these places really are that unnavigably volatile or if her children are just stupid. Then she told me I had to read it. At this point, curiosity got the better of me and I started reading it, although I refused to actually borrow it and have it in my possession; it stayed at her place and I read it there.

My feelings on this book are mixed. Basically every shitty thing Lyons writes about HubSpot rings true to me, either from my own reading about the way the economy has gotten disastrously fucked, especially for young people; from my own lived experience working at a similar company; from stories I've heard from other people who work at similar companies (including other reports of people having a shitty time working at HubSpot; apparently they're TERRIBLE to their female web devs); and, in the latter half of the book, from dealing with and witnessing the behavior of gaslighting assholes whose main tactic is to stun you into compliance with WTF-ery so off-script from normal human behavior that you just can't figure out how to react to them.

So when it comes to strictly factual, reporter-y things, Lyons is stellar. He does a fabulous job of laying out how these "new economy" companies spin themselves as being Great Places to Work with tactics that sound good but actually screw people over — like "unlimited vacation time," which is code for "you don't bank PTO so when we let you go we don't have to pay you any banked PTO" (thank God the place I worked didn't do that one, at least), or giving people lower wages in exchange for stock options that vest in five years, when the tenure for most workers — especially lower-level ones, who are most likely to think that "stock options" sounds impressive and grown-up, and who probably don't realize that their salaries are being lowered to supposedly account for this because most industries have depressed entry-level wages ridiculously already — is half that or less, meaning that most workers will simply not receive this part of their supposed compensation. Shit's enough to make you vote for Bernie Sanders.

Unfortunately, Lyons seems to have a severe cognitive disconnect between the stuff he reports on and his ability to understand exactly the same things when they are going on in his immediate vicinity — or, heaven forbid, to him — and there are times when it really hurts his reporting. Much review ink has been spilled pointing out that Lyons is clearly kind of an asshole, and it is true that he is playing the Cranky Old Man Journalist role to the hilt — an archetype I personally find to be in a weird halfway territory between relatable and insufferable — but my issue with his general cranky asshattery is not really that it is unlikeable, but that it prevents him from being able to get more than surface-level observations about the general weirdness and shenanigans going on around him. In short, he styles himself as an anthropologist, but he's definitely the sort of anthropologist that is why anthropology as a discipline has so many issues and so much incomplete information. What he doesn't manage to do is go undercover, which I think would have provided a lot more insight and depth into how anyone but Dan Lyons actually feels about any of the shit that goes on in these companies.

More specifically:
—Lyons points out the lack of diversity and the labor exploitation at these companies, but mostly just seems to use these stats as a club against companies to reinforce that they suck. He doesn't demonstrate any sympathy for the people hurt by practices like insta-firing or sexual harassment, or even interview them. This is a sharp contrast to the beginning of the book where he loses his own job and spends about two chapters illustrating at great length how destabilizing and scary it is, even though he gets notice and severance and all that stuff, and tries to negotiate for things like "just" staying through the end of the year (several months away at the time). While he's happy to point out that it's mean for HubSpot to fire people on a "go to lunch and don't come back" basis, he doesn't acknowledge — even in passing — that, judging from his reaction to being given notice and severance, if this had happened to him he would probably have had an actual heart attack.
—He notices that turnover is high and people get disappeared fast and mysteriously, also notices that everyone around him is RELENTLESSLY CHEERFUL and ALL-IN all of the time, and concludes that all millennials are dumb and easily hoodwinked. Dude: Everyone whose facade of less than 100% committed Kool-Aid drinking cracked even for a moment got let go before you were able to see it. DUH.
—He doesn't really establish relationships with his colleagues, so if any of them are secretly stressed to death and miserable under their cheerful marketer faces, there's no reason to believe they'd confide in him about it. In fact, as an older celebrity hire for whom a new position was specifically created and who seemed to be wandering around a lot of the time not actually doing much, I think if I, a twentysomething young lady who hates self-important business buffoonery with a passion that makes her teeth hurt, were working there during that time, Dan Lyons would be the absolute LAST person I'd let my Obedient Capitalist Robot face slide in front of, especially considering he doesn't seem to have the social intelligence to keep his opinions to himself in a dangerous situation and put on an Obedient Capitalist Robot face of his own, meaning if he didn't rat me out deliberately I'd worry he'd do it just without thinking anything of it. And I say this as someone whose Obedient Capitalist Robot face isn't even very good to start with.
—Specifically, at one point he asks his younger colleagues if they wouldn't rather make more money than be paid in candy, and is baffled when they're all like "I like candy!" Like having some Baby Boomer with a nebulously defined job trying to goad you into complaining about your pay IN THE WORKPLACE doesn't have IT'S A TRAP written all over it in aggressively orange letters with a gif of Admiral Ackbar on it. Millennials know what Baby Boomers think of us when we indicate in any way that we would like to be compensated for our labor. If Lyons is unaware, he should go read some of the stuff put out by the legacy media companies that can't afford to employ him anymore because millennials aren't subscribing to them, and see if he can't figure out why we're not.
—He believes that everyone besides him who worked at HubSpot liked it because they have great Glassdoor reviews. I know at least one hip martech company in Boston that has specifically asked employees to leave positive ratings/reviews on Glassdoor to cancel out negative ones. If Lyons had been at all plugged into the Secretly Miserable Stressed-Out Debt-Ridden Underpaid Millennial Underground Gossip Network at HubSpot, he may have heard something similar. Learning to tap into and navigate the gossip network at my old place of employment was the single most valuable skill I learned there, although I learned it too late. Lyons, it seemed, never learned to use gossip at all. He seems unaware that he could be missing anything. Not a good investigative journalist trait, dude. Be more suspicious!
—HE'S SURPRISED HE GOT IN TROUBLE FOR A COMMENT ON SOCIAL MEDIA THE GODDAMN SECOND TIME HE GOT IN TROUBLE FOR A COMMENT ON SOCIAL MEDIA. And after he'd seen other people also get into giant unprofessional fights over comments on social media. Learn from your experiences! And yet he continues to be incredulous, instead of appreciating that he's the only nonexecutive in the company who would be allowed to hang around long enough to do that twice.
—Basically he complains about how ageist HubSpot is, which is entirely true, but completely fails to acknowledge the other ways in which he still really does have old white guy privilege, because he keeps getting breaks other people don't get. Like being able to negotiate a leave of absence (lol) and actually being able to get anything out of his stock options. I know this stuff is probably invisible to him because it's supposed to be a standard part of how jobs work, but it's not anymore.
—OK, so basically all my complaints boil down to one thing: I think he blows off the younger generation of workers as stupid and hoodwinked too easily and glosses over the ways the 99.9999% of us who aren't startup founders are getting screwed, because his desire to tell an entertaining fish out of water story about how full of wacky people HubSpot is is stronger than his empathy for a generation that's been comprehensively fucked over economically, and certainly a hell of a lot stronger than his curiosity. Most of the people I know who have been struggling through workplaces like this are not dumb. I know people who have been made "executives" at content farms who are 100% aware the moment they get the job that a) they are not ready for this, b) the company is using the prevalence of internships and contract work in the "gig economy" to make themselves look good for giving people salaries at all even when they're abysmally low, c) calling someone an "executive" or "manager" is a shitty way to make them work an additional 20 hours a week with no overtime pay like they're a fuckin' lawyer or something, and d) we'll be called lazy and entitled and told to work harder and make better decisions if we point out that we can't live in the rapidly gentrifying cities where the jobs are and pay the student loan bills racked up from getting the degrees the jobs require on the wages the jobs are paying. WE DON'T LIKE WORKING FOR SHIT WAGES AND WE'RE NOT DOING IT DELIBERATELY TO UNDERCUT BABY BOOMERS. WE DON'T HAVE A FUCKING CHOICE. There's too many of us, too many of us are college-educated, we have mortgage-size debts to pay off even if we don't have houses and families, and so much former entry-level work has been downgraded to usually-unpaid "internships" that we can't afford to not take any job we can find that pays us in actual money at all — even if we're only being paid partly in money and the rest is in stocks we'll never cash out, or salt and beer like we're in the fucking first-century Roman Army. Oh, and if we ever turned down a job just because it was laughably underpaid, five million pseudoCalvinist Baby Boomers with pensions 'n' shit would immediately materialize to lecture us on how awfully full of ourselves and lazy we are and that we should be grateful we could get a job at all and not think we're too good for it. Hey, wait, no — we don't even have to turn down the laughably underpaid jobs for that to happen! But basically, if Baby Boomers are worried that their jobs are being threatened because companies can hire 22-year-olds for a third of the salary they'd have to pay real adults, they may also wish to STFU about how enormously entitled 22-year-olds are that they think they deserve a whole third of a salary. Please see how these two things are related and stop calling us dumb.

Obviously, there are only so many things you can cover in one book, and Lyons' focus here was on how colorfully strange HubSpot is and on the shortsighted, jargon-riddled fuckery of the startup bubble, rather than the younger generation's lack of economic opportunity. But if someone's getting overpaid, someone else is getting underpaid — and I think the underpaid deserve a little more real compassion than just being used as a rhetorical device against the overpaid. Also, full confession: Baby Boomers whining about millennials like we fucked ourselves over is something that got on my last goddamn nerve several years ago; I am well out of nerves and even the slightest hint of it will turn me into a giant angry class warfare rage monster.

For a calmer and more rational takedown than mine of the irresponsible, victim-blaming ways the media covers the idiosyncrasies of millennial lifestyles and economic habits, please see Sarah Kendzior's excellent piece on Quartz this week: http://qz.com/720456/the-myth-of-millennial-entitlement-was-created-to-hide-their-parents-mistakes/

I got less angry near the end when the story refocused away from "observing" the rest of the company and making assumptions about them and onto the process of Lyons getting what in the business world I guess is called "managed out," in this case, the process by which it happened is, in the mental health, sociology and social justice worlds, called "gaslighting." Trotsky's calculatedly incomprehensible behavior is probably unfamiliar to anyone who has so far escaped being in the line of fire of similar emotional abuse, but from my weird addiction to reading advice columns, I don't think it's as uncommon as we'd all hope it would be. Some people just regularly operate in extreme bad faith. This part of the book also reawakened my sympathy for Lyons because nobody, nobody deserves to be deliberately blocked from getting shit done at work, especially not by the people whose job it is to enable you to get shit done. This is the opposite of the point of work and it is truly, truly baffling to deal with, especially in places that talk a big talk about rewarding people who TAKE INITIATIVE and DO THEIR OWN THING but if they personally don't like you they will permanently back-burner any idea you try to run past your superiors and dress you the fuck DOWN for subordination if you try to do anything without running it past your superiors. People and places that operate solely on vague buzzwords do it because they don't want you to have anything to fight for yourself with. It's all too common, but its still inexcusable, and Lyons documents it all clearly, thoroughly, and with the same sense of disbelief/naivete that irritated me so much during the rest of the book, except here it comes off more as a type of innocence that it's sad to see destroyed.

Honestly, the scariest, most effective, and most dramatic part of the whole book is the afterword, which covers the scandal surrounding the firing of two HubSpot executives for what, as far as anyone's been able to figure out, appear to be attempts to procure a copy of the manuscript for Disrupted via hacking and possibly extortion. This is the kind of stuff that really illustrates why the self-important cowboy culture of startups — the deliberately ill-defined rules, the cults of personality, the might-makes-right (or more often, money-makes-right) sense of entitlement, the unshakable belief that if you can get away with something, it must be a moral good for you to get away with it — aren't just irritating quirks of individual douchebros with too much money, they are problems. They allow morally bankrupt people with delusions of technosainthood to seriously fuck with the rest of us honest dumbasses who got suckered into trying to work for a living.

In short: Eat the rich.

Anyway, things end fairly well for Lyons, as he goes on to be a writer for Silicon Valley, which is better than being jerked around in a culty martech startup in New England, and if the people at HubSpot legitimately don't understand that then maybe they are even weirder than the people in other culty martech startups. Things ended OK for me, too, in case you were wondering; I got a job at a newsroom in an industry that might have the least social utility of any sector of journalism ever, but I am OK with that, since I am also allowed to make jokes and they are even letting me occasionally do journalism-ing instead of just editing (I'm still probably getting paid like a third of what Lyons was making as a journalist, though, so we can't put that one entirely on startups). Lyons is right that journalism is much much better for people with cranky senses of humor, even though I know he would probably think I am dumb because I am an overly excitable young lady with a cranky sense of humor instead of an important middle-aged guy with A Family To Support.

Anyway, I know this is (a) a long political rant and (b) about the farthest thing away from an objective book review as you can get, but I did only read the book because someone wanted to hear about it specifically through the filter of my personal experiences with a similar type of company, so that's what you're all getting (congratulations if anyone who's not my mom actually read it this far; I owe you a drink or something) (Mom, I probably owe you a drink too).

Should you read this book? This is going to depend a lot on your personal experiences. If you've worked at one of these places and have any political opinions in the directions that work should produce something useful, or companies should treat employees like humans, then maybe not; it's bad for your blood pressure. If you think that genius is directly correlated to net worth, don't bother — this book is going to challenge your assumptions, but let's face it; you're not going to want to hear it and you're going to write Lyons off as a douchebag who's just sour that he's not quite a big enough douchebag to pull off bilking other people out of millions. (Also, get back in the sea.) If you're a person who has been sheltered within traditional office environments and you are curious about how all this hip open-office-plans-and-ping-pong-tables stuff you've been hearing about works in practice (spoiler: it doesn't), then you should DEFINITELY read it. If you're a manager dealing with low employee morale and are considering trying to fix it by adding branded taps and a foosball table instead of taking another look at your training or performance evaluation processes and making sure they're not made out of holes, also read this book.
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